Die Aufseßigen, for the
"Germanisches Nationalmuseum",
February 2012 – March 2012
"Die Aufseßigen", the young circle of friends of the "Germanisches Nationalmuseum", offers insights into the art and culture scene and announced a competition for their corporate design. The submitted brand design was awarded first place.
Brand design
Based on the logo of the "Germanisches Nationalmuseum", a young and dynamic corporate design was created and submitted to the competition.
Winner of the competition and in use
The brand design was awarded first place. In addition to a corporate identity, the business stationery, leaflets, membership cards and a website were designed and realised within the scope of the possibilities of the Freundeskreis and is still in use today.
Key project learnings
This project has shown that a well thought-out concept is much more important than a perfect optimisation of a visual appearance, as it defines the direction, intention and strategy behind the corporate design. A holistic approach considers the entirety of the brand identity in an authentic way and represents a comprehensive approach to developing a strong brand identity.
